What is Digital Marketing? Free Digital Marketing Course

What is Digital Marketing? 

Digital marketing is the act of advertising and selling products and services through online marketing methods such as social media marketing, search marketing, and email marketing. If you are new to digital marketing, it might sound great. We get that…

But in many ways, digital marketing is no different than traditional marketing. In both cases, the smart organizations are looking to build meaningful relationships with prospects, leads and customers.

Now, think about your last important purchase you made. Maybe you bought a house, hired someone to fix your roof, or changed paper suppliers in your office. No matter what, you probably start by searching the Internet to learn more and find your best options. Your final decision was based on the reviews you read, the friends and family you spoke to, and the solutions, features and values ​​you researched.

Today, many buying decisions start online. As a result, being online is a must - no matter what you sell.

And having a strong digital presence will help you in many ways:

• It will make it easier to create awareness and engagement both before and after the sale.

• You can turn new customers into aggressive (and often) aggressive buyers.

• You will enjoy all the benefits of oral communication and sharing with the public.

Be aware, however, that the digital marketplace is constantly changing. Gurus, podcasts, and bloggers advertise a hot tool or strategy for one week and then die the next.

The fact is that, today, digital marketing is much less about “digital” and is more than “marketing,” especially because digital marketing is old-fashioned. Its foundations have already been established.

At Dream Digital, our goal is to remove confusion about effective strategies and how you can use them to grow your business. We are opposed to the so-called gurus who promote the next "bright thing" that will kill email advertising, digital advertising, or search engine optimization.

Here, we all talk about the basics. As you will see in this guide, these key ways of digital marketing will be critical to the growth of your business today, tomorrow, and in the years to come. Each of these categories will be included in the chapter of this Final Guide to Digital Marketing as shown below.

Chapter 1: Your Digital Marketing Strategy Template

Chapter 2: Developing a Content Marketing Strategy

Chapter 3: Crafting a Digital Advertising Plan

Chapter 4: Understanding Social Media Marketing

Chapter 5: Following Email Marketing Best Practices

Chapter 6: Designing Your Search Marketing Strategy

Chapter 7: Applying Website Analytics to Your Digital Marketing

Chapter 8: Leveraging Conversion Rate Optimization to Drive Growth

Conversion rate optimization may sound hard, but it doesn’t have to be. And it’s critical to your success as a digital marketer. We’ll show you how to implement a simple framework that will guide everything you do as a digital marketer.

In each chapter, we’ll cover 4 key aspects to the strategy being discussed:

• The Methods: the strategies and processes you’ll use to create your plan and execute it in your own business. This is the bulk of each chapter— because in digital marketing, how you execute a strategy is key. And in this Guide, we share the exact methods we use here at Dream Digital.

• The Metrics: the numbers you’ll watch to measure your success and identify areas that need tweaking (or are worth doubling down on).

• The Lingo: the terminology used by experts, so you can communicate intelligently (even if you don’t consider yourself a pro).

• The Roles: the people in your organization who will likely have responsibility for planning and running each tactic.

We’ve organized this Guide in a logical progression. Though you can jump around, learning the tactics in whatever order you feel you need them, we recommend that you read through the chapters in order.

Take your time. Read and study one chapter at a time. Apply what you learn. And when you feel you’ve got the methods up and running, move on to the next chapter.

You’ll be surprised at how quickly you can implement these tactics if you focus on them one at a time. Then, when everything is up and running, you can focus on optimizing and improving your processes for maximum growth.

Ready to start?

Here's the first chapter!